This one isn't mine.

Our iconic logo had been out in the world a while without much love. Then a kid named Cam got hold of it.

Cam's a surfer, a lacrosse player and a budding entrepreneur; and, like me, a wordplay guy. He'd made his own surf wax brand and named it Wack Sea, pronounced "waxy." Totally my type of dude.

He lived around the corner from my friend Morgan, a lacrosse coach and a board athlete. They surfed together. Morgan wore the Laug Auf gear everywhere, even down on the South Shore with the "real surfers."

Cam finally asked him, "Why do you always wear that?"

Morgan lit up. Told him the guy behind it is full of ideas and fired up about all of them. "You'd love him."

That was the spark. Nobody asked Cam for anything. He just went and carved our mark up on his own. Not decorated it. Carved it. Turned the left leg of the A into a mountain ridge with a climber on it, spun the power button open into a wave with a surfer in the curl, cut a snowboarder and a skater into the lines. Four athletes, and the logo wasn't just a graphic anymore. It was alive.

Morgan texted it to me, real casual, like "hey, check it out, this kid messed around with your logo on his iPad. Cool, right?"

I took a peek and called him immediately.

He goes, "You like it?"

I said, "Bro, I love it! I need to talk to this kid like right now. We're rolling with this. Just wanna make a few tweaks."

That's how I am. Idea hits, I go.

Cam and I turned out to be the opposite type of artists. He wanted it clean. I wanted every inch filled. So I started moving pieces.

"Add a skier, a mountain biker, a paddleboard. Move the climber off the top and hang him inside where it's too empty. Drop the skater into a half pipe on the right. Put a biker on rugged ground where the skater used to be. Carve the snow for the skier the way you carved it for the boarder."

He went, "I don't know, man, it might look too busy, but I'll try."

When it was done, he loved it. He added one himself, converting the remaining arc into a canoe with two people paddling. The guy who thought it was too busy found one more spot to fill.

The part I really love: the loud version blew up. All the attention, all the excitement. And once people were in, they'd glance over at the calm, stripped-down EyEconic, the one nobody had noticed, and go, "Actually, that one. I love that one." The extreme graphic didn't steal the show. It handed the show to its quiet cousin.

Once again, somebody else's spark became part of us. The noise walked people to the quiet. And a mark that had been sitting there the whole time, waiting, finally got seen.

Can I kick it? Maybe. But, no doubt...

Cam can.